Knowledge panels are information boxes that appear on Google when you search for entities (i.e. people, places, organisations and things) – but what purpose do they serve and how valuable is it for your brand to appear in a Google Knowledge panel?

Those are just 2 of the questions that I’m going to be asking my guest on Digital Marketing Radio, episode 247.

He’s been a musician, a screenwriter, a songwriter and a cartoon blue dog – but he’s currently The Brand SERP Guy – a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. Welcome to DMR – Jason Barnard.

Video by: Digital Marketing Radio. Host: David Bain. Guest: Jason Barnard. June 8, 2021.

Jason Barnard is the CEO of Kalicube. Jason is also an entrepreneur, author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy" for his professional work.

Similar Posts

Jason Barnard: On Credibility and E-A-T

Jason Barnard: On Credibility and E-A-T

In this video, Jason Barnard talks about the importance of establishing credibility to your audience first then demonstrating E-A-T to Google. Video by: No Hacks Marketing. Host: Slobodan Manić. Guest: Jason Barnard. June 14, 2021.