Welcome back to the Leadership Stack Podcast! Today we have Mr Jason Barnard, a former musician, a digital marketer, and the founder and CEO of Kalicube. For his first episode…
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you…
Knowledge panels are information boxes that appear on Google when you search for entities (i.e. people, places, organisations and things) – but what purpose do they serve and how valuable…
With featured snippets, video boxes, image boxes, local results, and all the other rich elements, deliverability becomes more complex and more important. In this video, Jason Barnard talks about deliverability…
You might be asking… What is a Brand SERP? How would someone go about optimizing for a brand SERP? No one has spent more time thinking about these questions than…
Jason Barnard is a digital marketing consultant. He specialises in Brand SERPs (Search Engine Results Pages) and Knowledge Panels. He hosts a leading digital marketing podcast (intelligent, interesting and fun)….
The Search Engine Results Page your audience sees when they google your brand name is called a Brand SERP…. and THAT is your new business card. It’s vital to your…
With technology giving customers a bigger voice than ever before, customers expect more from brands. What does this mean for content marketers? It means we need to rethink our strategies…
Jason Barnard (Kalicube.pro) and Tristam Jarman (Purple Smudge) picked a few affiliates’ sites, audited them, and offered SEO tips and tricks to turn those projects into traffic magnets! Watch this…
Tristam Jarman, Co-Founder at Purple Smudge After working in digital for ten years in a variety of roles Tristam is now the Co-Founder of Purple Smudge, a Brighton based digital…
In local search, a lot of the time people don’t click through to your website. They never see your website, so Google’s search result becomes your homepage. You could also…
SEO strategies have always been the subject of much debate. Now that we are optimising for Answer Engines, one simple strategy fits all. The future clearly belongs to those brands…
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