What should SEO specialists learn in 2020?

Published on SEMrush October 2019

SEMRush interviewed experts at BrightonSEO and asked them a simple question: “What should SEOs learn to prepare for 2020?”

Here is what Jason Barnard has to say:

“I’m going to tell you what you should be learning in 2020. Really simple – graph theory. You need to learn graph theory so you can understand that entities are the single most important thing in SEO today. Everything we’re doing is based on entities. Entities, attributes, and relationships. If you can nail that in 2020, you’ll be sailing in 2021.”

Jason Barnard